Michelle O’Connor Beauty
Personal Brand Management + Content Creation
I worked alongside celebrity hairstylist, Matrix educator, and Global Artistic Director Michelle O'Connor to develop and manage social content that highlighted her artistry, professional expertise, and personal brand.
My role combined content creation, graphic design, short-form video editing, and social media management across Instagram and TikTok. Through educational, trend-driven, and behind-the-scenes content, I helped translate her work in the beauty industry into engaging digital storytelling.
March 2020- December 2023
My Role: Content Creation Coordinator
As Content Creation Coordinator for Michelle O'Connor Beauty, I managed Instagram and TikTok content calendars while creating graphics and short-form videos that highlighted Michelle's artistry, expertise, and personal brand. My role also included creative planning, trend research, and on-site content production for beauty industry events, with video content reaching over 300K views on TikTok.
The Impact
300K+ TikTok Views
Produced short-form content that achieved over 300,000 views, demonstrating the ability to translate professional beauty expertise into engaging, platform-native storytelling.
Selected Work
A selection of short-form videos I helped conceptualize and create for Michelle's social platforms.
