T3 Micro

Social Media Content Creation + Campaign Execution

At T3 Micro, a luxury hair tools brand, I worked across social media content creation, campaign execution, and creator collaborations to support the brand's digital presence.

My role combined creative production with strategic planning, from developing social-first concepts and producing educational content to coordinating creator deliverables, managing content calendars, and analyzing performance across platforms.

January 2024-October 2025

My Role: Social Media Content Creator

Developed creative concepts and produced short-form videos, including hair tutorials, product education, and trend-driven content.
Filmed and edited social content tailored to platforms including Instagram, TikTok, and Facebook.
Managed content calendars and campaign timelines using Dash Hudson.
Coordinated user-generated content and collaborated with hairstylists and creators on campaign deliverables.
Monitored social performance and supported content optimization through analytics and reporting.
Supported influencer initiatives, creator sourcing, and community engagement.

Contributed to growing T3 Micro's TikTok audience from 30,000 to 100,000 followers through consistent, trend-driven short-form content and social media execution.

30K > 100K TikTok Followers

The Impact

Selected Work

Created and edited step-by-step hair tutorials showcasing different styling techniques, tools, and finished looks. Each video combined educational storytelling with visually engaging content to help audiences recreate hairstyles using T3 products.

Hair Tutorials

Developed product-focused content highlighting T3's hair tools, key features, and benefits. Through engaging demonstrations and social-first storytelling, I translated product information into accessible, informative content that helped consumers better understand the brand's technology and styling tools.

Product Education

Produced entertaining, trend-driven short-form videos that aligned with T3's brand identity while tapping into relevant social media trends. From relatable beauty moments to creative product integrations, this content brought personality to the brand's social presence.