Skate Cycle
Independent Concept Campaign | Art Direction & Copywriting
Do The Green Thing (D&AD)Fall 2021
Skate Cycle is a speculative sustainability-focused campaign concept developed in response to D&AD's Do The Green Thing brief.
Created in collaboration with Micaela Caballero, the project addresses fast fashion and wasteful shopping habits by introducing a service that allows skateboarders to turn their worn-out sneakers into recycled components for their skateboards.
Combining skate culture with environmentally conscious design, the concept offers a creative way to give old footwear a new purpose.
The Problem
Fast fashion and wasteful shopping habits contribute to unnecessary waste, with worn-out footwear often being discarded rather than repurposed.
The Solution
Skate Cycle: Give your old sneakers a new purpose.
A conceptual service that transforms worn-out sneakers into recycled skateboard components, connecting sustainability with skate culture
Creative Execution
The project brings the Skate Cycle concept to life through branding, visual design, copywriting, and video content.
Project Credits
Kayla Pascal: Art Direction, Concept Development, Copywriting, Design & Video Editing
Micaela Caballero: Co-Art Direction, Concept Development, Copywriting & Design
Student concept developed in response to a D&AD brief. Not a launched commercial service.