Thank You, It’s Friday

Social Media Content Creation + Campaign Execution

Thank You, It's Friday is a weekly 25+ Hip-Hop and R&B party held every Friday at Selvático in Miami's Wynwood neighborhood. Built around the idea of celebrating the end of the workweek, the experience brings together music, nightlife, and community in a space where locals and visitors can unwind, connect, and celebrate making it through another week.

Present (Freelance)

My Role: Social Media Manager & Brand Development

As Social Media Manager, I oversee the brand's digital presence across Instagram and TikTok, leading content planning, creative development, filming, editing, copywriting, and publishing. My role also includes developing promotional campaigns, and maintaining a cohesive brand identity.

I led a social media rebrand to refresh Thank You, It's Friday's visual identity, strengthen its digital presence, and establish a more consistent content direction.

This included developing new promotional concepts, refining the brand's messaging, and creating social content that communicates the experience beyond traditional weekly event flyers.